Rob Basso

Business Coach, Entrepreneur & Speaker

Rob Basso is a recognized business coach, entrepreneur & speaker. He is a published author, professional speaker and sought-after media personality. He has operated and sold many businesses in the past two decades including Associated Human Capital Management and Advantage Payroll Services. The most recent two companies were sold to public companies at industry high valuations. Known as The Everyday Entrepreneur, the media frequently calls upon Rob for his insights, opinions and expertise.

In 2022 he was a judge for the American Business Awards (division of the Stevie Awards), panelist for the Middle Market Alliance, mentor for the Next Gen Summit and numerous other speaking engagements.

Current Ventures
Rob Basso
Rob Basso

Entrepreneur, Coach, Consultant, Speaker, Investor

Rob appears regularly on local, regional and national television news outlets

He has been a frequent expert on many Fox Business News programs, including the prime time Neil Cavuto show. He has been a guest on Fox and Friends, Huffington Post and MSNBC Your Business. Rob supports and comments on business, not politics. His goal it to keep entrepreneurs in a position to be successful.

In the New York market he has been interviewed by and regularly appears on FiOS 1 News’ Money and Main Street, News 12 Long Island and other local news outlets. He has done radio interviews on the Sean Hannity Program and over 75 radio stations across the United States. He has been featured in regional and national news articles in numerous media outlets including Entrepreneur, Time,, Newsday, Daily News, New York Times, New York Post, Long Island Business News, and New York Enterprise Report. Rob has given interviews for national AP and Reuters, stories that have appeared in hundreds of newspapers and media websites across the nation and around the world.

Using examples from his book, The Everyday Entrepreneur, and his own business experience he educates, motivates and inspires business owners and entrepreneurs. Rob did a national book tour in support of The Everyday Entrepreneur, and was asked to address the students and mentors at the Fox News network founder Roger Ailes Apprentice Program.

Rob has appeared in and hosted many events and business related programs; he has moderated a venture capital summit which included participants including Daymond John, keynoted conferences across the country, including the IPPA’s summer conference in California as well as the NY regions Small Business Administration Awards. An INC 500 winner two times in the past decade has helped propel his career forward.

Download my book, The Everyday Entrepreneur for FREE

Filled with strategies and powerful anecdotes about defining and setting goals and pushing for entrepreneurial success, The Everyday Entrepreneur reveals how readers can apply the ambitions of a go-getter in their own lives, position themselves ahead of the pack, examine how to calculate risk, and understand the mindset necessary to venture forward on their own.

Apply the Triple Threat of Ambition, Confidence & Conviction for success on your terms!

The Everyday Entrepreneur

"Entrepreneurship: It's NOT just an idea, it's a lifestyle. It's a decision, a mission that can only be accomplished by someone who displays a tremendous amount of focus, dedication, thoughtful planning, and above all, passion. Funny... I think I just described Rob Basso."

Jeff Hoffman


Rob Basso

"Rob is a dynamic speaker and brings entrepreneurship to life with vivid descriptions of his successes and pitfalls together with his immense dedication and passion."

Manuel London, Ph.D.

Dean, College of Business, Stony Brook University

Rob Basso

"Rob has spelled out how to have an attitude of positive assertion when creating a business of your own. He gives simple step by step examples of how people have faced adversity and came out on top."

The Everyday Entrepreneur


Rob Basso

"The Everyday Entrepreneur gives tremendous insight as to the make-up of successful entrepreneurs and shares valuable tips on daily disciplines."

The Everyday Entrepreneur

John Powers


Hauppauge Industrial Association Rookie of the Year Award finalist ~ 2001

Long Island Business News 40 Under 40 Class of 2002

Hofstra University Young Alumni Award ~ 2002

Huntington Township Chamber of Commerce Chase Best in Business Award – Advantage Payroll ~ 2006

New York Enterprise Report’s Business Awards Program Finalist – Advantage Payroll ~ 2008

Long Island Business News 40 Under 40 Class Valedictorian ~ 2009

SmartCEO – Corporate Culture ~ 2015

Inc. 5,000 – Advantage Payroll ~ 2016

LIBN Top CEO ~ 2016

Smart CEO Future 50 ~ 2017

LIBN Business Icon ~ 2017

LIBN Best Payroll Company – AHCM ~ 2018, 2019

LIBN Best Places to Work – AHCM ~ 2020

Inc. 500 – AHCM ~ 2020

Fit Body. Fit Mind. Fit Body. Fit Mind.

``Entrepreneurship: It's NOT just an idea, it's a lifestyle.``

Jeff Hoffman ~ Co-Founder,

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Rob Basso is a recognized small business expert, successful business owner and entrepreneur.

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