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The Everyday Entrepreneur

Rob Basso

Entrepreneur, Business Coach, Personal Branding, and Business Systems Expert

Rob Basso is a recognized business coach, LinkedIn and personal branding expert, entrepreneur, and speaker. He is a published author, professional speaker, and sought-after media personality frequently called upon for his insights on leadership, entrepreneurship, and business growth.

No pitch. Just clarity.
Rob Basso
Rob Basso
Entrepreneur · Coach · Consultant · Speaker · Investor
The track record

Built, operated, and sold multiple companies

Known as The Everyday Entrepreneur, Rob has spent two decades building companies and helping leaders create long-term value.

✓Built, operated, and sold multiple companies
✓Associated Human Capital Management and Advantage Payroll Services — both acquired by public corporations at industry-high valuations
✓Featured across national media for expertise in authority, presence, and value creation
✓2022: judge for the American Business Awards (Stevie Awards), panelist for the Middle Market Alliance, mentor at the Next Gen Summit
Recognition

Two decades
of awards

From Rookie of the Year finalist to Business Icon to fourteen honors across twenty years of building companies.

14
Awards
2×
Inc. Lists
20+
Years
Rob Basso The Identity Engine
$250M+
In combined exits
27+ years building, buying, scaling, and exiting businesses — the track record behind the awards.
2001Hauppauge Industrial Association Rookie of the Year Award finalist
2002Long Island Business News 40 Under 40 Class of 2002
2002Hofstra University Young Alumni Award
2006Huntington Township Chamber of Commerce Chase Best in Business Award — Advantage Payroll
2008New York Enterprise Report's Business Awards Program Finalist — Advantage Payroll
2009Long Island Business News 40 Under 40 Class Valedictorian
2015SmartCEO — Corporate Culture
2016Inc. 5,000 — Advantage Payroll
2016LIBN Top CEO
2017Smart CEO Future 50
2017LIBN Business Icon
2018–19LIBN Best Payroll Company — AHCM
2020LIBN Best Places to Work — AHCM
2020Inc. 500 — AHCM
As featured in
Fox Business MSNBC Entrepreneur CNN Money Inc. 500
In the media

Rob appears regularly on local, regional and national television news outlets

National TV
✓Frequent expert on Fox Business News, including the prime-time Neil Cavuto show
✓Guest on Fox & Friends, MSNBC Your Business, and Huffington Post
✓Regular on FiOS 1 Money & Main Street, News 12 Long Island, and other local outlets
Radio & print
✓Sean Hannity Program and 75+ radio stations across the U.S.
✓Featured in Entrepreneur, Time, CNNMoney, Newsday, New York Times, NY Post, Daily News, and LIBN
✓AP and Reuters interviews carried by hundreds of outlets worldwide
Stage & book
✓National book tour for The Everyday Entrepreneur, with an address to the Roger Ailes Apprentice Program at Fox News
✓Moderated a venture capital summit with Daymond John; keynoted the IPPA summer conference and the SBA Awards
✓Two-time Inc. 500 winner in the past decade
Rob supports and comments on business, not politics.
His goal is keeping entrepreneurs in a position to be successful.
The Everyday Entrepreneur
The book

Download my book, The Everyday Entrepreneur

Filled with strategies and powerful anecdotes about defining and setting goals and pushing for entrepreneurial success, The Everyday Entrepreneur reveals how readers can apply the ambitions of a go-getter in their own lives, position themselves ahead of the pack, examine how to calculate risk, and understand the mindset necessary to venture forward on their own.

Apply the Triple Threat of Ambition, Confidence & Conviction for success on your terms!
Get the Book

Fit body. Fit mind.

Off the clock
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Testimonials

Personal branding results, from the people who lived them.

Entrepreneurship: It's NOT just an idea, it's a lifestyle. A mission that can only be accomplished by someone who displays tremendous focus, dedication, thoughtful planning, and above all, passion. Funny… I think I just described Rob Basso.
Jeff Hoffman Jeff HoffmanPriceline.com
We have a devoted marketing team that owns our company brand. We still chose to partner with Rob for our CEO's personal brand. Their outside perspective is invaluable, their process saves us time, and they deliver real results: a tremendous increase in engagement, reach, and profile views.
Tess Boutros Tess BoutrosNexus Bedside
The numbers don't lie: since Rob took over my personal branding, my LinkedIn presence has shifted from idle to high-gear. A massive surge in views and high-level connections has put me and my firm directly in the spotlight.
Lawrence Laby Lawrence LabyLaby CPA
The Identity Engine

Turn your reputation
into leverage

The Identity Engine turns your expertise into a revenue engine that grows independently. Built for all leaders & service companies.

No pitch. Just clarity.