Oh, It’s So Easy…1990 Is Long Gone: Start Your Business Now

In 2023, starting a business is relatively easier compared to 1990 due to the advancements in technology and the evolution of the internet. The internet has revolutionized the way businesses operate and eliminates the need for physical storefronts, reducing overhead costs significantly. Online marketplaces such as Amazon and eBay provide an accessible platform for businesses to sell their products globally without the need for a brick-and-mortar shop. In comparison, in 1990, businesses had to rely heavily on physical stores, with limited marketing capabilities and without the ability to target customers worldwide.

Moreover, entrepreneurship has become a popular trend in current times. There are various resources available to new and aspiring entrepreneurs, including online courses and workshops that provide valuable guidance on how to start a business. Crowdfunding has become an accessible means of financing, allowing entrepreneurs to fund their ideas without approaching traditional financial institutions, which can be quite challenging.

Additionally, the media has significantly changed in 2023. Consumers are no longer limited to traditional news outlets to gather information about businesses, as social media acts as an easily accessible news source. Social media platforms provide ample opportunities to entrepreneurs, as they can access a vast audience without spending significant sums on advertising, as was the case in 1990.

To conclude, starting a business nowadays is significantly easier compared to 1990; technological advancements have made it possible to eliminate most conventional approaches to business operations. Access to information and financing has been made available to encourage entrepreneurship, and the media has been altered to provide a broader target market for entrepreneurs.

Yes, AI will change the world like the invention of the internet did. Shunning it rather than embracing may leave you in the past with dial-up modems. I will discuss AI in later posts.

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Rob Basso is a recognized small business expert, successful business owner and entrepreneur.

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