Stop Being the
Best-Kept Secret
in Your Industry.
A private community for business owners who are ready to be seen, get sharp, stay organized, and belong to something that compounds.
You built something real. Your expertise is proven. But your brand doesn't reflect it, your pipeline leaks, and you're doing manually what should run on autopilot. The Identity Engine Community changes all of that — inside Circle, with Rob Basso and a curated group of founders who raise the bar.
Five Cylinders.
One Engine.
Pull any one out and the machine misfires. Run all five together and your business compounds — with or without you in the room.
Your brand does the selling before you walk in the room. Done-for-you content, positioning, and authority building on LinkedIn.
Clarity on where you're going and exactly how to get there — from someone who has actually built and sold businesses at public-company multiples.
A complete done-for-you monthly content operation — posts, carousels, captions, and video scripts across LinkedIn, Instagram, and Facebook. One 30-minute approval call. We handle the rest.
Every lead nurtured. Nothing lost. Your pipeline runs on autopilot so the attention your brand generates actually closes.
The room your peers aren't in. Monthly coaching, accountability, playbooks, and a network of founders who take growth seriously.
You can't scale what people can't see. You can't grow without a strategy. And you can't sustain either without the right systems, consistent content, and community around you.
Your Entry Point
Into the Engine.
Start where you are. Ascend as you grow. Every tier connects you to Rob and to founders who are building at the highest level.
- Private Circle community access
- Rob's weekly Identity Brief — frameworks and what's working now
- Monthly live group Q&A with Rob (recorded)
- Resource library: LinkedIn templates, CRM guides, AI prompt packs
- The Everyday Entrepreneur digital book included
- Peer networking and accountability threads
- Everything in Tier 1
- Bi-weekly group Coachsulting® sessions with Rob (max 12 per cohort)
- LinkedIn profile and content audit at onboarding
- Rob's personal feedback on one content piece per month
- Founders Only inner channel — tighter peer group
- Monthly live CRM & AI automation workshop
- Early access to new frameworks and playbooks
- Automated Social Media Creation — Done For You: Our team builds and publishes your complete monthly content calendar across LinkedIn, Instagram, and Facebook. You approve once. We do the rest.
- Everything in Tiers 1 & 2
- Monthly 60-min private 1:1 Coachsulting® session with Rob
- Quarterly strategy review and 90-day planning
- CRM and pipeline health audit — quarterly
- Warm introductions to Rob's network when relevant
- Direct Circle DM access to Rob between sessions
- First refusal on speaking co-opportunities
We Don't Just Teach It.
We Build It For You.
Three standalone retainer services. No community membership required — though members receive preferred scheduling and onboarding. Each service runs independently or as part of the full Identity Engine stack.
Branding
Rob and Bret's team handles everything — profile optimization, content strategy, weekly posts, carousels, and engagement. You show up as the authority. We build the brand that makes it possible. One monthly alignment call is your only commitment.
- →Full profile overhaul and positioning
- →2–4 posts per week, written in your voice
- →Carousel design and publishing
- →Monthly performance report
Coachsulting®
A private, direct working relationship with Rob — not a group session, not a course. One-on-one strategy, accountability, and execution support built around the specific challenges and opportunities in your business right now. This is the engagement that moves the fastest.
- →Monthly private 1:1 Coachsulting® session with Rob
- →Quarterly strategy review and 90-day planning
- →Direct access between sessions for urgent decisions
- →Revenue, pipeline, and positioning review
- →Exit readiness and valuation multiplier strategy
Automation
Your CRM is either making you money or costing you deals. We build and manage the full pipeline system — setup, lead scoring, follow-up sequences, AI-powered nurture automation, and ongoing optimization. Nothing falls through the cracks.
- →CRM build and pipeline architecture
- →AI-powered follow-up and nurture sequences
- →Lead scoring, tagging, and deal stage automation
- →Monthly pipeline health report and optimization
This is not a preview. This is not a workshop on how to do it. This is our team doing it for you — every month, as part of your Accelerator membership. Your complete content calendar across LinkedIn, Instagram, and Facebook, produced and published by the Identity Engine team using AI-assisted workflows and Rob's content frameworks.
Our team analyzes your industry, ICP, and trending topics each month. Your calendar is built on strategy, not guesswork.
Rob's voice frameworks power the drafting. Every post sounds like you. LinkedIn posts, Instagram captions, Facebook content, carousel decks, and short-form video scripts.
You review and approve the full month of content in a single 30-minute session. One round of revisions included. Then it's done.
Bret's team schedules and publishes everything. A monthly performance report shows reach, engagement, and growth. Nothing for you to manage.
Built It. Sold It.
Now He Helps You Do the Same.
Rob Basso spent more than two decades building, buying, and selling businesses — including two companies acquired by public buyers at industry-leading multiples. He's been featured on MSNBC, Fox Business, in Entrepreneur and Inc. Magazine, and is the author of The Everyday Entrepreneur.
He didn't become a coach because he couldn't hack it as an owner. He became one because he figured out what actually works — and realized most business owners never get access to that level of thinking. The Identity Engine Community fixes that.
What Happens When
the Engine Runs.
"The numbers don't lie: since Rob Basso took over my personal branding, my LinkedIn presence shifted from idle to high-gear. A massive surge in views and high-level connections that put both me and my firm directly in the spotlight."
"Rob's branding took me from being just another information source to being recognized as the expert resource I truly am. I no longer just explain my industry — I'm leading it, and the results show in my bottom line."
"We've seen a tremendous increase in engagement, reach, and profile views. Their outside perspective is invaluable, their process saves meaningful time, and they deliver real results."
The Room Changes
When You're In It.
Stop watching other founders build what you're capable of. Join the Identity Engine Community and put all five cylinders to work.
Choose Your Tier — Join Today